Named expert on your bid. Cultural strategist on retainer.
You win the tech contract. Ada Parris makes sure the humans come with it.
Where Coaching is personal, Advisory is institutional, the same pattern-recognition work, applied to what your organisation is carrying, not what you are. The research behind it lives at Research.
Fractional advisory — an embedded voice on a live bid, where AI delivery credibility needs a visible human layer behind it.
Culture, on retainer — not bolted on after. Held alongside delivery, from the start.
- Change and adoption. Embedding the behaviours, rituals, and communication rhythms that make new systems actually stick.
- Leadership and culture. Building the capability in leaders to hold uncertainty, resistance, and change without losing the room.
- AI ethics and governance. Making responsible AI credible and operable, not just a slide in the deck.
- Foresight. Sensing what is coming before the plan has a category for it, and turning that into actionable strategy.
- Named associate on delivery. Inside the programme, accountable to the outcomes, not just the deck.
- Change and adoption workstream lead. Owning the human layer end-to-end.
- Named expert on your bids and tenders. Differentiating your proposition with AI ethics, foresight, and culture at scale.
- Fractional transformation and culture advisor on retainer. Long-horizon advisory for leadership and client relationships.
De-risked delivery and higher adoption. Fewer abandoned programmes, fuller utilisation, and clearer returns.
Stronger, differentiated bids that win more work. Credible AI ethics, foresight, and culture capabilities that procurement cannot commoditise.
Credible AI ethics and governance you can offer clients. A named expert who has held this work at IEEE, Google, and Shelter.
Transformations that land, and clients who renew. The human layer is what turns a delivered project into a lasting relationship.
Strategic Transformation Lead
Shelter
Governance + EDI Audit
Unlimited Group — trust +35%
Inclusive-leadership design
Chair
Mental Health First Aid England
Co-deputy chair
IEEE AI Systems Global Flourishing Initiative
Author
Leadership Legacy (Wiley, 2026)