Ada Parris.
From 2023 to 2025, I stepped back from the public circuit. I worked privately with senior leaders across sectors, mapped twenty years of pattern work, and wrote the book. Leadership Legacy (Wiley, 2026) is the result. The keynotes are built entirely from that research.
I don't make art and then separately advise leaders. The maps are the research. The research becomes a Salon conversation. The Salon becomes a keynote. All of it is what makes me useful in the room as a coach and advisor. That loop, not any single piece of it, is the actual work.
People find their way here because they want someone who tells the truth, and can be trusted with what it reveals.
How the work begins
Before strategy, before the framework, before the answer — the conditions to stop. Founder of The Presence Lab™. Originator of the SOIL salon practice. The room is made audible to itself first.
Where the questions come from
Her ancestral DNA research traces seven lineages — East African, West African, Coptic Egyptian, Ashkenazi Jewish, South Indian, Southern European, and British/Irish — and informs the artistic body of work Cartography Is Not Home, surfacing publicly in 2026. Honorary Fellow at Arts University Plymouth — ongoing research into material intelligence: sonic field recording, DNA sonification, mycelium-printed structures. The frameworks (Four Freedoms™ 2018, Cyborg Shamanism™ 2019, The Myth of the Ego 2020) come from this root, not from the trend cycle.
What the work leaves behind
Source Patterns Intelligence™, the TERRA Method™, Threshold Coaching™. Rooms held for Google, Meta, Lloyds Banking Group, National Grid, Adidas, Unilever, Shelter, Tate Modern, the Buckminster Fuller Institute, and TEDx. Recognised by Forbes among the world's most influential futurists. Member, IEEE Global AIS Flourishing Initiative.
What the work is for
Author of Leadership Legacy (Wiley, 2026). Chair, Mental Health First Aid England. Published in Atmos on Cyborg Shamanism™ (2024). The artistic body of work Cartography Is Not Home surfaces publicly in 2026 — the long memory underneath everything else.
KES Summit · Brazil · 2023- Chair, Mental Health First Aid England · Trustee, School of Communication Arts 2.0 · Member, IEEE Global AI Systems Flourishing Initiative · Honorary Fellow, Arts University Plymouth · Fellow, Royal Society of Arts
- Forbes Brazil: one of the world's most influential futurists · Computer Weekly Most Influential Women in Tech: 2023, 2024, 2025
- Stages: Google · Meta · Lloyds Banking Group · TEDx · Tate Modern · CogX · World Trade Centre Amsterdam · Medicine Festival · IAB Italia
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